Rachel Stavrou

Brand & marketing consultant

Big brand thinking.
Without the big agency.

I’m Rachel Stavrou, a brand and marketing consultant. I help established businesses solve complex marketing challenges, set a clear strategic direction and turn it into action.

Let’s work together ↗
Rachel Stavrou outdoors

How I work

Good strategy makes the complex feel straightforward.

Strategy is an overused word. At its best, it distils a complicated challenge into a clear direction: what matters, what needs to change and what happens next.

I act as a catalyst between leadership, marketing and the wider commercial business — bringing the right people and perspectives together, turning discussion into decisions and helping teams move towards the result they need.

What I do

Clear thinking for the moments that matter.

01

Brand & Positioning

When your brand isn’t as clear and consistent as it should be.

I help businesses get clear on their position in the market, what makes them distinctive and why customers should choose them — creating a brand strategy that guides decisions and builds consistency across the business.

Positioning · Proposition · Brand strategy · Brand architecture · Portfolio management

02

Marketing Strategy

When there’s plenty of activity, but not enough direction.

I turn business ambitions into focused marketing strategies — identifying where to play, what to prioritise and where your time and investment will make the biggest difference.

Marketing strategy · Planning · Customer strategy · Go-to-market

03

Strategic Projects

When something important needs senior attention.

Some challenges don’t fit neatly into a box. I work alongside leadership and marketing teams on high-priority projects that need fresh perspective, strategic rigour and someone experienced enough to get up to speed quickly.

Growth challenges · New propositions · Transformation · Agency briefs & reviews · Major launches

Not sure what you need? That’s often where the interesting work starts.

Tell me what’s going on ↗
Rachel Stavrou having coffee

About Rachel

Big-brand experience, brought directly to your business.

I’m an award-winning brand and marketing strategist with more than 20 years’ experience across major businesses and leading agencies. Most recently, I led brand strategy at Three UK—working across brand positioning, propositions and marketing strategy, helping shape significant marketing investment and working directly with senior leadership.

What that means for my clients is that I understand the reality behind the strategy: the competing priorities, the stakeholders, the budget conversations and the difference between an interesting idea and something an organisation can actually deliver.

I’m not interested in producing a beautiful strategy deck that sits on a shelf. I’m interested in getting to the right answer—and making it useful.

Now based in Cyprus, I work directly with established businesses in Cyprus and the UK.

  • 20+ yearsin brand and marketing
  • Brand experienceThree UK · OVO/SSE · Zurich Insurance · Persil/OMO · TRESemmé · Magnum · Cornetto
  • £100m+annual marketing planning and budget experience
  • Core expertiseBrand positioning · Propositions · Marketing strategy · Go-to-market
  • Senior influenceLeadership and board-level experience
  • Award-winning workCannes Lions · IPA Effectiveness Awards

Contact

Have a knotty marketing problem?

Tell me what’s going on. If I can help, I’ll tell you how.

Start a conversation ↗